Who printed it?
Essence Printing in South San Francisco. They’re always 100% spot-on with their color matching; it’s fantastic.
Who designed it?
A friend of mine, Francesca Bautista, who designed a few cookbooks I worked on (‘The Blue Chair Jam Cookbook’ and ‘Blue Chair Cooks’).
Who edited the images?
I gave Francesca a general idea of what I wanted, and sent her my top 25 – 30 images to play with. From there, we did a little back and forth to make sure things flowed nicely and were relevant to the overall ‘natural dyeing’ story.
How many did you make?
I made about 250, and carefully curated a list of people that had close ties to still life and food accounts.
How many times a year do you send out promos?
I send a promo this size about twice a year, and try to send a few more smaller, less multi page ones sprinkled throughout the year if I can.
What project did these images from come?
Most of these images came from one of my favorite books I shot to date, ‘The Modern Natural Dyer’ by Kristine Vejar. It was an inspiring, multi-week shoot that involved capturing natural dyeing techniques, combined with how-to’s and high end projects to tie in those dyeing techniques with a finished product. I have never felt so creative and alive and slightly out of my element on a commissioned project. I’m used to having a time limit on the images I shoot, since most of what I shoot is food and drink, but for this project, we had the leisure to tweak and tweak until everything was exactly how we wanted. I had the full trust in the editor, Melanie Falick (who at the time was with Abrams Publishing) to be as creative and wild as possible with our brilliant stylist, Alessandra Mortola. We captured such a luscious portfolio of colorful, layered imagery that it had to be shared in a mini book promo, with the main objective being to showcase my work beyond the food world.
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