Who printed it?
I got it printed at Type Craft, great people great prices! I worked with David Mayes.
Who designed it?
I designed it, edited it, mailed it, and with my agency help The Only Agency did the mailing list.
How many did you make?
About 300 were mailed out, printed around 350.
How many times a year do you send out promos?
I am planning on doing three promos like this next year, maybe four. Depends on if I have images I want share.
Have you noticed a difference between email promo and printed promos?
I have been a lazy photographer the past few years when it comes to mailing printed work. I have been pretty consistent with email promos and social media; both seem to be losing effectiveness. Simply put, there is just so much of it out there, it’s a sea of digital pixels. Plus the email never get through, I use mail-chimp, and less and less gets to the clients face. I’ve been in several meetings in NY and LA recently, seeing my promo on the wall that I sent out last year or even the year before feels good. I think it’s really the only way to share your work in a tangible way, it’s personal. When I’m proud of the work that gets out there, I want to share it with my friends and future friends.
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